近年来,我国商业领域出现的一个明显反差是,一方面国内商业企业竞争激烈,或微利或保本或亏本经营,一些商场经营困难重重,生意难做,有的甚至关门停业;另一方面一些跨国零售商纷纷抢滩中国,不断在一些大中城市布点设店。国内零售企业的经营窘境,非但没有影响外资巨头进军中国零售 In recent years, a clear contrast between the commercial areas in our country is that on the one hand the domestic commercial enterprises are fiercely competitive or profit-making or capital preservation or loss-making operations. Some shopping centers have many difficulties in operation, business is difficult to do, and some are even closed down. On the other hand, Retailers have seized China and continue to set up shop in some large and medium-sized cities. Domestic retail business dilemma, not only did not affect the foreign giants to enter the Chinese retail