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随着中国改革开放的不断深入和我国社会主义市场经济体制的发展,日益发展的体育产业进入市场的趋势不可阻挡。武术作为中华民族的国粹,是中华民族优秀传统文化宝库中的一颗璀璨的明珠,具有几千年悠久的文化历史和深遂的精神内涵。随着武术进入2008年奥运会特设比赛项目,更使古老的武术文化焕发出了时代的气息,并加之具有真实性、历史性,应当能奠定它在市场上的权威。武术不仅仅是个古老的瑰宝,它在体育产业的发展中含金量更大。进一步去开拓武术的潜在价值,并领先地导入市场经济体制,是非常重要的。
With the continuous deepening of China’s reform and opening up and the development of China’s socialist market economic system, the growing trend of the sports industry entering the market is irresistible. As the quintessence of the Chinese nation, Wushu is a bright pearl in the treasure house of the fine Chinese traditional culture. It has thousands of years of cultural history and deep spiritual connotation. With the entry of martial arts into the special events of the 2008 Olympic Games, the ancient martial arts culture is even more aromas of the times. In addition, with its authenticity and historicity, it should lay its foundation in the market. Martial arts is more than just an ancient gem, it is a gold-bearing sport in the development of the sport. To further explore the potential value of martial arts and lead into the market economy system is very important.