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世界排名第三的零售商TESCO,就在2011年更新了自己的战略。它的新战略包含7个主要要点,这就是:·发展英国核心市场;·在线下和线上都成为全球杰出的零售商;·就像我们在食品品类的强大表现,我们要在其他品类同样强大起来;·成为高价值商品品牌的创建者;·将承担社区责任置于我们所有工作的核心;·在所有市场拓展零售服务;·发展我们的团队,以创造更多的价值。如果将这个战略“翻译”成给供应商,或者说给制造商听的话,至少会包含以下内容:
TESCO, the world’s third-ranked retailer, updated its strategy in 2011. Its new strategy consists of seven key points, namely: • Developing UK core markets; • Reputably global retailers both offline and online; • Just as we are strong in the food category, we are going to be the same in other categories as well Strong; • Becoming a creator of high-value commodity brands; • Putting community-based commitment at the heart of all our work; • Developing retail services in all markets; • Developing our team to create more value. If you put this strategy “translate ” into the vendor, or to the manufacturer, it would at least include the following: