感冒变成肺炎,在很多时候,是被耽误的。如果能及时诊治,病情多数不会迅速恶化。同样的,在企业乃至政府的危机管理中,最初阶段的及时应对,不仅成本低,而且成功率要比事后的亡羊补牢大得多。丰田就是最好的例子。事实上,正如评论家所说,丰田召回变成天大的事情,怨不得美国方面借题发挥,而是丰田公司咎由自取。像许多自以为大到不能倒的公司一样, Cold become pneumonia, in many cases, was delayed. If timely diagnosis and treatment, the majority of the disease will not rapidly deteriorate. Similarly, in the crisis management of enterprises and even the government, the initial stage of timely response, not only low cost, and the success rate is much greater than the aftermath. Toyota is the best example. In fact, as the critics have said, Toyota’s recall has become such a big undertaking that it can not blame the U.S. for borrowing the issue. Instead, it sued Toyota for its own sake. Like many companies that are too big to believe,