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1996年是我国“九五”计划的第一年。根据中共中央五中全会精神,1996年国民经济发展的基本目标是完成和巩固软着陆,并积极进行结构调整,使国民经济的增长转到提高效益和质量上来。综观国际国内经济形势与市场趋势,营销工作既存在着有利条件和难得机遇,也面临着许多困难和严峻挑战。经济运行:有利条件和突出问题分析明年的经济运行,主要有以下几方面的有利条件:第一,“八五”期间全社会固定资产投资年均增长34%,比“七五”增加约两倍,这样的高投资率显然为1996年经济较快发展打下基础;第二,“八五”期间,我国国内生产总值年均增长11.7%,居民人均消费水平实际年递增9%以上,投资风险较低,回报率较高,国内市场前景广阔;第三,据世界银行预测,明年全球经济增长可达3.6%,世界经济的稳定
1996 is the first year of our “95” plan. According to the spirit of the Fifth Plenary Session of the CPC Central Committee, the basic goal of the national economic development in 1996 was to complete and consolidate a soft landing and actively carry out structural readjustment in order to shift the growth of the national economy to improving efficiency and quality. Looking at the international and domestic economic situations and market trends, there are both favorable conditions and rare opportunities for marketing work, as well as many difficulties and harsh challenges. Economic Operation: Favorable Conditions and Outstanding Issues To analyze the economic operation next year, there are mainly favorable conditions for the following aspects: First, the fixed asset investment in the whole society increased by 34% on average during the “1985” “Such a high investment rate has clearly laid the foundation for the rapid economic development in 1996. Second, during the” 1985 "period, China’s GDP grew at an average annual rate of 11.7%. The per capita consumption level of the residents in actual years Thirdly, according to the forecast of the World Bank, the global economic growth will reach 3.6% next year, and the stability of the world economy will be further enhanced by the increase of 9% or more in investment risk and higher return rate.