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“管理品牌是一项终身的事业。品牌其实是很脆弱的。你不得不承认,星巴克或任何一种品牌的成功都不是一种一次性授予的封号和爵位,它必须以每一天的努力来保持和维护。”——星巴克创始人霍华德·舒尔茨
“Managing a brand is a lifelong business. Brands are really vulnerable. You have to admit that the success of Starbucks or any one brand is not a one-off title and title, it must be hard work every day Maintained and maintained. ”- Howard Schultz, founder of Starbucks