大数据环境下,传统舆情研究的理论框架和方法体系都难胜其任、难堪重负,要有效解析海量舆情数据,保证舆情研究的科学性、准确性,必须在梳理和借鉴中外舆情研究方法路径优点的基础上,不断吸纳和有机融合政治学、公共管理学、社会学、经济学、传播学、心理学、计算机科学与技术等多个学科的最新科研成果,重新建构起一套贴合大数据环境下舆情研究的理论框架和方法体系。值得注意的是,大数据挖掘虽然彰显了网 Under the environment of big data, the theoretical framework and methodological system of traditional public opinion research are both hard-won and overwhelmed. To effectively analyze the mass public opinion data and ensure the scientific and accurate research on public opinion, we must sort out and learn from the research methods of public opinion Based on the merits of the continuous absorption and integration of political science, public administration, sociology, economics, communication, psychology, computer science and technology and other disciplines of the latest scientific research, reconstruction of a large fit The Theoretical Framework and Methodological System of Public Opinion Research in Data Environment. It is noteworthy that although the big data mining highlights the network