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近年来,以互联网、移动手机为代表的新兴媒体的发展和普及,推动了传播方式、传播格局和舆论格局的深刻变革,拓宽了人们的视野和信息渠道,丰富了人们的精神文化生活,影响和改变着人们的思想观念、行为方式,给新形势下的思想政治工作带来了新的机遇和挑战。一般来说,新媒体是相对于传统媒体(电视、广播、报刊、户外)而言的,不少人也称其为“第五媒体”。它是泛指利用数字信息、网络技术,通过互联网、无线通信网等渠道以及计算机、手机等终端,向用户提供信
In recent years, the development and popularization of emerging media represented by the Internet and mobile phones has promoted profound changes in the modes of communication, communication and public opinion, broadened people’s horizons and channels of information, enriched people’s spiritual and cultural life and affected them And changing people’s ideas, behaviors, and new ideological and political work in the new situation has brought new opportunities and challenges. In general, new media is relative to traditional media (television, radio, newspapers and outdoor), and many people call it “the fifth media.” It refers to the use of digital information, network technology, through the Internet, wireless communication networks and other channels and computers, mobile phones and other terminals, to provide users with the letter