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随着全球经济的发展,旅游产业的竞争也日益激烈,因此准确的认识旅游市场环境,把握旅游市场的需求,从而制定科学的营销策略是旅游企业取得成功的关键。本文通过对新疆草原生态旅游的分析可得,新疆维吾尔自治区分布着我国第二大温带草原区,草原区面积广阔、草原类型多样,草原生态旅游资源丰富,目前新疆境内主要草原生态旅游景区(点)有20个。处于对草原生态系统的脆弱性考虑,新疆草原旅游的主要形式应当以生态旅游为主。本文通过分析现状解析出那拉提草原生态旅游的开发过程中存在的问题(主要包括特点不足、开发力度不足、发展脱离游客期望等),进而针对这些不足,提出了发展那拉提生态旅游的基本对策。
With the development of the global economy, the competition in the tourism industry is also getting fiercer. Therefore, accurately understanding the tourism market environment, grasping the needs of the tourism market and formulating a scientific marketing strategy are the keys to the success of tourism enterprises. Based on the analysis of ecotourism in Xinjiang grassland, the Xinjiang Uygur Autonomous Region is the second largest temperate grassland region in China. The grassland area is vast, the grassland types are diverse, and the grassland ecotourism resources are abundant. At present, the main grassland ecotourism scenic spots There are 20. Considering the vulnerability of grassland ecosystem, the main form of tourism in Xinjiang grassland should be ecotourism. Based on the analysis of the status quo, this paper analyzes the problems existing in the development of Nalati grassland ecotourism (including lack of features, lack of development efforts and the development of visitors from the expectations of the tourists). In view of these shortcomings, The basic strategy.