面对“内忧外患”,国内的连锁药店或主动或无奈地不断“做大”,在经过一轮轮的圈地扩展运动后,他们发现,门店资源得到了,销售额提升了,但利润率却大大下降了,像绝大多数流通企业一样,仍然没有摆脱“小规模低效益,大规模高成本运行”的宿命。 在“做大”的同时如何“做强”?如何加强商业企业绩效管理?如何提高 Faced with the “internal and external problems”, the domestic chain pharmacies, either aggressively or reluctantly, continued to “expand their business”. After a series of rounds of expansion, they found that store resources were obtained and their sales increased. However, the profit margin But dropped greatly. Like most circulation enterprises, they still have not got rid of the fate of “small-scale and low-efficiency, large-scale and high-cost operation.” How to “strengthen” while “bigger”? How to strengthen the performance management of commercial enterprises? How to improve