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市场在经济中的作用越来越大。新中国成立以来我国经济发展势头迅猛,很多行业的竞争压力越来越大,买方市场逐渐形成。各企业为了取得更好经济收益都设立的市场营销部,近年很多高校提高了对市场营销这一学科的重视,为我国经济发展培养了大批的人才。但是有市场就会有风险,效益与风险并存,在市场营销中做好风险管理为企业的持久有序发展保驾护航。
The role of the market in the economy is growing. Since the founding of New China, the country’s economic development has been swift and violent, and the pressure of competition in many industries has grown. The buyer’s market has gradually taken shape. In order to obtain better economic returns, all companies set up marketing departments. In recent years, many colleges and universities have increased their attention to the marketing discipline and cultivated a large number of talents for China’s economic development. However, there are risks in the market, benefits and risks coexist, and doing a good job in marketing risk management for the company’s sustained and orderly development escort.