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以网民代言人身份出现的草根意见领袖是网络时代意见领袖群体的典型特征,是新形势下网络舆论引导面临的和需要应对的新问题。屠夫在网络突发公共事件舆论中所起的作用主要是:助推舆论,推动网络舆论走向高潮;舆论消退后,激发新一轮舆论波。其之所以能够发挥意见领袖作用主要在于:介入突发公共事件之后随时发表言论;屠夫本身是论坛活跃分子,后以实际行动公益维权,赢得一定的知名度;评论立场、思维框架为站在弱势群体立场上,在法制框架内,质疑地方公权力;论证方式以非理性的逻辑推断为主,容易偏听偏信当事人的意见;行文风格为表述口语化,注意与网友之间的交流。研究屠夫发挥意见领袖的作用机制对于政府的网络舆论引导具有启发意义。
The grassroots opinion leader emerging as a spokesman for Internet users is a typical feature of opinion leaders groups in the Internet age and is a new issue facing and needed to be addressed by the network public opinion in the new situation. The role of the butcher in public opinion on cyber-publicity is mainly to boost public opinion and promote the public opinion on the internet to a climax. After the media has subsided, a new wave of public opinion has been stirred up. The reason why they can play the role of opinion leaders mainly lies in: making comments at any time after the public emergencies involved; the butcher itself is a forum activist, and then taking practical actions for public welfare and rights protection to win a certain degree of popularity. Commenting on the position, On the standpoint, it challenges the local public power within the framework of the legal system. The way of argumentation is based on irrational logical inference, and it is easy to hesitate to listen to the views of the preference parties. The style of writing is colloquial and pay attention to the communication with netizens. It is instructive to study how the butcher plays the role of opinion leader in guiding the government’s online public opinion.