论文部分内容阅读
本文通过问卷调查法、访谈法、文献资料法,对浙江省金华市经营性健身房的经营效果进行了调查,据此进行分析,并且提出若干建议,旨为体育产业的发展和业内人士的管理和经营等方面提供参考。调查结果:从客观上和主观上评价得出,现阶段金华市经营性健身房经营效果处于中等程度。其中,配套商品服务、收费标准、健身效果和促销的效果的得分各为62、60、62、63等等。若干建议:1、采取相应的措施,吸引女性消费者进入经营性健身房;2、挖掘经营性健身房的配套经营商品收入的潜力,等等。
This paper investigates the operating effects of operating gymnasiums in Jinhua City, Zhejiang Province through questionnaire, interview and documentary data, analyzes the results and proposes some suggestions for the development of the sports industry and the management of the insiders Management and other aspects of reference. Findings: From the objective and subjective evaluation concluded that at this stage operating Jinhua operating gym at a moderate level. Among them, the supporting goods and services, fees, fitness effects and promotional effect of the score for each 62,60,62,63 and so on. A number of recommendations: 1, take appropriate measures to attract female consumers to enter the operating gym; 2, tap the operating gymnasium supporting the potential of merchandise revenue, and so on.