论文部分内容阅读
在推出三厢版威朗的半年之后,别克又向高端紧凑级市场推出了威朗轿跑和威朗GS两款车型。作为两厢版,威朗轿跑和威朗GS也细分出了不同定位,其中前者定位于更加广泛的家用车,而威朗GS瞄准的则是对运动化诉求更为看中的年轻化市场。国内的第二款“GS”车型从“威朗”的名字看,这似乎是别克旗下的一款全新车型,但若从别克产品系中的定位来看,威朗的定位并没有发生变化,依然是高端紧凑型轿车。在另克的产品规划中,威朗取代了之前英朗的定位,而英朗则将定位下调至更加主流的紧凑型轿车市场,竞品
Six months after the introduction of the sedan version of Weilang, Buick introduced the Weilang coupe and the Weilang GS to the high-end compact market. As a hatchback version, the Weilang Coupe and Weilang GS are also subdivided into different positions, of which the former is located in a more extensive family car, while the Weilang GS is aimed at a younger market that is more appealing to sportswear demands . The second domestic “GS” model from the “Weilang ” name, this seems to be Buick’s a new model, but if from the Buick product line positioning, Weilang positioning and No change, is still high-end compact car. In other grams of product planning, Weilang replaced the previous Hideo positioning, and Hideo will position down to the more mainstream compact car market, competing products