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在新媒体的大背景下,外宣广播节目如何突破单纯“你听我说”的壁垒,怎样和海外受众实现更多的互动、交流?本文通过一个正在实施中的成熟外宣项目来分析如何在新媒体时代做“四位一体”的外宣广播节目。
Under the background of new media, how to break through the barrier of simple “Listen to me” and how to communicate more with overseas audience? Through a mature outreach project under implementation Analysis of how to do “four in one” media program in the new media era.