在科学发展、社会繁荣的年代,报刊依然是大众了解信息的重要媒介。据统计,中国大陆现有公开出版的刊物近万种,真可称得上万紫千红,琳琅满目。有这么多刊物,就说明有这么多的需要,不论是数百万,还是数千的发行量,都有它们比较特定的读者群,都有其难以替代的作用。刊物要办好,有多种多样的办法,或依内容、或依形式、或依发 In the era of scientific development and social prosperity, newspapers and magazines are still the important medium for the public to understand information. According to statistics, there are nearly 10,000 kinds of public publications in Mainland China, which can really be described as colorful. With so many publications, it shows that there are so many needs, millions and thousands of circulation, that they all have their own specific readership that has an irreplaceable role to play. Publications should be run well, there are a variety of ways, or by content, or by form, or by hair