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媒介的话语权是指媒介对受众产生传播效果的潜在的现实影响力,是现代大众传媒的核心权力。以手机、互联网等为代表的新媒体是在新的技术支撑体系下出现的媒体形态。
The media’s discourse power refers to the potential realistic influence of the media on the audience’s communication effect and the core power of the modern mass media. New media, represented by mobile phones and the Internet, are media formats that emerge under the new technical support system.