论文部分内容阅读
伴随着网络和新媒体的快速发展,传统媒体正面临越来越多的挑战。“做好新形势下的宣传思想工作,关键是要提高质量和水平,把握好时、度、效,增强吸引力和感染力,让群众爱听爱看、产生共鸣。”这实际上是对新闻媒体有效性传播提出的要求。从央视现有的节目构成看,军事节目承担着传播国防军事信息、普及全民国防教育、展示当代军人形象等多项任务,实现有效传播是完成上述职责使命的基础和关键所在。因此,如何增强节目的吸引力和感
With the rapid development of the Internet and new media, traditional media are facing more and more challenges. “The key to improving the publicity and ideological work in the new situation is to improve the quality and level, grasp the time, degree and effectiveness, enhance the attractiveness and contagion, and let the masses love and love to watch and resonate.” "Actually, It is a request for the effective dissemination of news media. Viewing from the CCTV’s existing program composition, the military program undertakes many tasks, such as spreading national defense military information, popularizing national defense education and displaying the image of contemporary military personnel, and achieving effective communication is the basis and key point for accomplishing the above mission. Therefore, how to enhance the attraction and sense of the show?