广告文本实质上属于呼吁型文本,对于产品销售方来说广而告之是销售中非常重要的一环。译者对于要参与市场竞争的商品广告,就要在保证其艺术性和科学性的前提下,慎重考量广告翻译语言效果所能带来的经济效益,发挥语言翻译的价值和效用,促进产品的收益,这是广告翻译的经济价值所在。 Advertising text is essentially an appealing text, which is a very important part of sales for advertisers. The translator should carefully consider the economic benefits brought by the advertising translation language effect on the premise of guaranteeing its artistry and scientificity, and bring into play the value and utility of language translation to promote the product’s benefit This is where the economic value of ad translation lies.