顾客满意作为一种主观的感觉为顾客所感知,描述了顾客关于某一特定购买接触的期望得到满足的程度。顾客要判断自己需要的满足程度,就必须对产品和服务的实际与某一标准进行比较,由于比较的标准不同,顾客消费后的心理认知也不同。住宅作为一种基本生活资料,关系到国计民生,居民居住的质量和环境直接决定着人们基本需求的实现程度,居民对住宅的满意度则反映了人们的生活质量。从武汉近60多年来的住宅发展历程来看,虽然城市住区建设方面取得了重大成就,城市居民的住房状况得到了很大的改善,但还存在着一些问题严重制约着武汉住宅产业的长远发展。要想实现住宅的可持续发展,首要任务是让广大居民对住宅满意。那么,近几十年的发展武汉居民的居住状况有多大程度的改善?武汉居民对目前的居住水平满意吗?居民的住宅需求有哪些新 Customer satisfaction as perceived by the customer as a subjective feeling describes how well the customer’s expectations of a particular purchase contact are satisfied. Customers need to judge their satisfaction, we must compare the actual products and services with a standard, due to the different standards, consumer psychology after the consumer is also different. As a kind of basic living material, housing is related to the national economy and the people’s livelihood. The quality and environment of residents directly determine the realization of people’s basic needs. Residents’ satisfaction with housing reflects the quality of people’s life. From the history of residential development in Wuhan over the past 60 years, although the major achievements have been made in the construction of urban settlements and the housing conditions of urban residents have been greatly improved, there are still some problems that seriously restrict the long-term housing industry in Wuhan development of. In order to achieve sustainable housing development, the primary task is to make the residents satisfied with the housing. So how much has been the improvement in the living conditions of Wuhan residents in recent decades? Are the residents in Wuhan happy with the current living standards? What are the residential needs of residents?