论文部分内容阅读
媒体巨头如何才能盈利?亿万富翁鲁珀特·默多克近日向法院提出申请,请求与其第三任妻子邓文迪离婚。除此之外,他还在经历另外一场“分手”。6月28日,他的公司将被一分为二——分立后的两家公司股票已上市交易——其中将盈利能力较高的电影和电视业务资产剥离并注入新成立的21世纪福克斯集团,报纸和其他低增长业务则继续留在原来的新闻集团。除新闻集团外,许多分支业务庞杂的传媒集团都开始进行业务整合。自杰夫·比克斯2009年升任时代华纳总裁兼CEO以来,
How can the media giant make a profit? Rupert Murdoch, a billionaire, recently applied to the court for a divorce from his third wife, Wendy Deng. In addition, he is still undergoing another “break up.” His company will be split in two on June 28 - the two companies that have split their shares are traded - with the spin-off of the more profitable film and television assets into the newly formed 21st Century Fox Group Newspapers and other low-growth businesses remained in the original News Corporation. With the exception of News Corporation, many media groups with diversified affiliations are beginning to consolidate their businesses. Since Jeff Bix was promoted to President and CEO of Time Warner in 2009,