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电视剧作为卫视发展的三驾马车,近年来在卫视中的战略地位却愈发落后。从这两年,各大卫视的战略定位中可以看出,电视剧正在逐渐游离出卫视的主打内容,综艺节目正取代电视剧成为各大卫视的核心竞争力,曾以“剧行天下”定位的安徽卫视也开始重点转向打造综艺节目,电视剧在卫视的战略地位正在逐渐流失。而在八年之前,安徽卫视曾以“剧行天下”的定位在众卫视中脱颖而出,一度跻身卫视排名前三甲。为何今天电视剧却面临被流放的境地?一方面,中国的电视剧市场正处在持续低迷的阶段,近两年兼具话题与质量的剧集更是少之又少,这使得电视剧的影响力遭到卫视的质疑;另一方面,这与当
Television as the Troika development troika, in recent years in the satellite’s strategic position has become more backward. From these two years, we can see from the strategic positioning of all major TV shows that the TV series are gradually freeing the main content of Satellite TV. The variety shows are replacing the TV series as the core competitiveness of major TV programs. Anhui Satellite TV also began to focus on creating variety shows, TV shows in the strategic position is gradually lost. In eight years ago, Anhui Satellite TV had “drama world ” positioning stand out in all the TV, once ranked among the top three TV. Why is the drama facing an exile today? On the one hand, the TV drama market in China is in a period of continued downturn. There have been only a few episodes of both the topic and the quality in the past two years, which have affected the drama’s influence To questioning TV; the other hand, this and when