自媒体近年来快速发展,带来了难得的创业机会。作为电子商务专业教育,应在此背景下关注行业发展,通过引导学生利用自媒体平台创业从而实现能力和素质快速提高。本文从自媒体盈利的模式分析电子商务专业学生在校的创业方式,并对如何在日常教学中进行引导进行了论述。 Since the rapid development of the media in recent years, has brought a rare opportunity for entrepreneurship. As a professional e-commerce education, we should pay attention to the development of the industry in this context. By guiding students to start their own business through the media platform, the ability and quality of the students can be rapidly improved. This paper analyzes the entrepreneurial mode of e-commerce students in school from the model of media profitability, and discusses how to lead in daily teaching.