旅游发展已经能够进入品牌化发展时期,各地都在着力发展旅游品牌,本文在对旅游目的地营销进行文献阅读的基础上对常州旅游旅游品牌的传播从公共关系、广告、以及旅游促销等方面进行探讨和分析,实现常州目的地品牌有效传播就要进行各层次的整合。 Tourism development has been able to enter the brand development period, all over the world are focusing on the development of tourism brand. Based on literature review of tourism destination marketing, this paper conducts the tourism brand promotion in Changzhou from public relations, advertising and tourism promotion Explore and analyze, Changzhou destination brand to achieve effective communication is necessary for all levels of integration.