当前,舆论格局和媒体生态已发生深刻变化,媒体间的竞争空前激烈,要适应互联网发展和传播格局的新变化,重塑融媒体时代传统媒体影响力,比以往任何时候都需要创新之举。今年,南通报业传媒集团旗下江海晚报在南通市委宣传部和集团的指导下,策划组织了2016“江海名镇行”大型新闻行动,涉及全市8个县(市)区40个镇。新闻行动通过创新内容、形式、渠道,着力提高议题设置水平、提升作品呈现能力、拓宽媒体发 At present, the media landscape and media ecology have undergone profound changes. The competition among media has been unprecedentedly intense. To adapt to the new changes in the development and dissemination of the Internet and to reshape the traditional media influence in the media era requires more innovation than ever before. This year, under the guidance of Nantong Municipal Party Committee Propaganda Department and the Group, Jianghai Evening News, a subsidiary of Nantong Newspaper Media Group, planned to organize a large-scale news operation 2016 in the town of Jianghai, involving 40 towns in 8 counties (cities) in the city. News Activities Through innovative content, forms, channels, efforts to improve the level of issue setting, enhance the ability to render works, to expand the media