论文部分内容阅读
随着OTC市场的变化,渠道和终端工作竞争日趋激烈,迫使OTC企业的经营管理人员对这一市场越来越重视,除了巩固城市市场外,对农村市场的开发和服务,使之形成药品经营企业完整的OTC销售平台,这是目前对企业最大的挑战。通过近两年来对黔东南州城市和农村OTC市场的实际工作和研究,提出了“1231”营销模式——即“开发组建一个平台,销售导入两条主线,终端需求三个要素,成功关键一个服务”。
With the change of OTC market, the competition of channel and terminal work is becoming fiercer and fiercer, forcing OTC business managers to pay more and more attention to this market. In addition to consolidating the urban market, the development and service to the rural market will form a pharmaceutical business Enterprise complete OTC sales platform, which is currently the biggest challenge to the enterprise. Through the actual work and research on the urban and rural OTC market in Qiandongnan Prefecture in the past two years, this paper proposes a marketing platform called “1231 ” to develop and set up a platform to sell and import the three main elements of the two main lines and the terminal demand, One key to success ".