随着通信技术的发展以及大数据时代的来临,移动电视、网络电视、手机电视和公共视频载体等新媒体不断涌现,一定程度上冲击着传统的广播电视系统。但是从另一方面来说,新媒体与传统广播电视系统的融合,催生了广播电视传播形态和传播方式的改变,使得整个行业更有活力。而如何在媒体融合的形势下进行有效的国际传播,是我国广播电视系统要面临的重大问题。 With the development of communication technology and the advent of the era of big data, new media such as mobile TV, Internet TV, mobile TV and public video carrier are emerging constantly, to a certain extent, impacting on the traditional radio and television system. But on the other hand, the integration of new media with traditional radio and television systems has given birth to changes in the form and mode of transmission of radio and television, making the whole industry more dynamic. However, how to carry out effective international communication in the context of media convergence is a major issue that China’s radio and television system faces.