没有铺天盖地的广告投入,也没有前卫现代的概念炒作,短短十几年内,星巴克成功了。将咖啡经营成一种全球时尚,或许是星巴克成功的秘诀之一,但全球扩张不过是它试图走向更大辉煌必下的一招棋,它更核心的价值源自紧紧并围绕于两个字——“关系”。副总裁迈克尔·加斯说:“公司的文化是以关系为导向的文化,它以诚信为基础。”这种关系包括:公司与员工、客户、供应商、合 No overwhelming advertising investment, there is no concept of avant-garde modern speculation, just a dozen years, Starbucks succeeded. Managing coffee as a global fashion may be one of Starbucks's secrets of success, but global expansion is nothing more than a move that it seeks to move toward greater glory and its more central value stems from the tight and surrounding two words --“relationship”. Michael Gass, vice president, said: “The company's culture is a relationship-oriented culture based on honesty.” This relationship includes: companies and employees, customers, suppliers,