为理论界和企业界所熟知的竞争战略,是由著名战略管理学家、美国哈佛商学院的迈克尔·波特教授提出的。波特认为,赢得竞争优势有三种最一般的竞争战略(又称通用战略),即成本领先战略、差异化战略、集中(又称专一)战略。企业必须从这三种战略中选择一种,作为其主导战略。要么把 The competitive strategy well-known to theorists and business communities was presented by Professor Michael Porter, a famous strategic management scientist at Harvard Business School in the United States. Porter argues that there are three most common competitive strategies to win a competitive edge (aka common strategies), namely a cost leadership strategy, a differentiation strategy, and a concentration strategy. Businesses must choose one of these three strategies as their dominant strategy. Either put it