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中国民营书店从80年代产生,经过 20年的发展和自我完善,从抢占市场空间、进行资本积累到今日的开始走强,已经成为我国图书发行业中一支必不可少的重要力量,其整体的市场份额一直在逐步扩大,近乎拥有了“半壁江山”。但是由于民营书店自身存在的经营管理理念以及资本、人才的局限,尤其是书店形象的滞后,使其难以做强做大。怎样在现实存在的压力下进一步发展、拓宽市场,这应该是每一个民营书业的经营者所要认真思考的问题。民营书店必须改变长期以来在人们心目中的不良形象,塑造健康的全新形象 1986年,全国图书发行体制提出“一主三多一少”的改革方针,改革开放后早期集体书店诞生,打破了国营书店
After 20 years of development and self-improvement, China’s private bookstores have gained strength in occupying market space and accumulating capital to the present day, and have become an indispensable and important force in the book distribution industry in China. The overall Market share has been gradually expanded, almost has a “half.” However, due to the management concept of private bookstore itself, as well as the limitations of capital and talent, especially the bookstore’s lag, it is hard to be bigger and bigger. How to further develop under the pressure of reality and expand the market should be a question that every operator of private book industry should seriously think about. Private bookstores must change the bad image in people’s minds for a long time and create a brand new image of health In 1986, the national book distribution system put forward the reform guideline of “one master, three mores and one less”, and the birth of the early collective bookstore after the reform and opening up broke the state-owned bookstore