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本文主要探讨了雇主品牌在竞争激烈的今天如何得到有效的传播,以提升企业的雇主品牌形象,以利于吸引优秀人才提高雇员忠诚度,降低人才管理成本,提升企业竞争优势。
This article mainly explores how the employers’ brands can be effectively spread in today’s highly competitive market so as to enhance their brand image of employers so as to attract top talents and improve employee loyalty, reduce the cost of talent management and enhance their competitive advantages.