在媒介融合和受众“碎片化”的时代,受众对媒介的需要更加细分化和多元化,传媒格局正在发生深刻的变化。媒体传播力不仅取决于传播的广度和深度,也取决于传播的精度,效果则是衡量媒体传播力的重要标准。九合组织集合了强势特色省级地面频道中的佼佼者,是中国电视媒体的重要力量,2011年创收总规模近35亿。下面就九合组织覆盖区域、媒体传播影响力、市场驱动力等方面做探析,供广告主参考。市场决定价值 In the age of media convergence and audiences ’fragmentation’, audiences are more subdivided and diversified in their media needs. The media landscape is undergoing profound changes. Media communication power depends not only on the breadth and depth of communication, but also on the accuracy of communication. The effect is an important criterion for measuring the media’s communication power. As a leader in the provincial terrestrial channels with strong and distinctive characteristics, the nine-nation organization is an important force in China’s television media with a total revenue of nearly 3.5 billion in 2011. Below on the area of ​​coverage of the nine syndicates, the influence of media dissemination, market drivers, etc. to do for analysis, for advertisers reference. Market determines the value