营销观念创新 我国企业应树立新的营销观念:A.市场营销观念。以消费者为中心,运用整体营销手段的合力作用,满足和实现消费者潜在的需求,并在满足消费者需求的基础上,实现企业的利润目标与社会发展目标的统一。B.社会营销观念。以社会利益为中心,把社会利益、企业利益和市场需要三者有机地协调起来。C.竞争导向营销观念。以分析竞争者的营销活动来决定企业自身的营 Marketing Concept Innovation Chinese enterprises should establish a new marketing concept: A. Marketing concepts. Consumers as the center, the use of the overall marketing efforts to meet and fulfill the potential needs of consumers, and meet the needs of consumers, based on the realization of corporate profit targets and social development objectives of the unity. B. Social marketing concept. Centering on social interests, we should organically coordinate the interests of the society, the interests of enterprises and the needs of the market. C. Competition-oriented marketing concept. To analyze the competitor's marketing activities to determine their own business battalion