中国联通开展此次活动,旨在把定制化的概念引入到通信服务之中,并以此实现用户的选择权利。它整合公司的业务、渠道、宣传、服务、增值业务资源,全力推出针对细分目标市场的三种服务包,形成差异化服务。无论客户选择哪个服务包,都可以根据不同的消费需求选择不同的业务组合、服 China Unicom to carry out this activity, designed to introduce the concept of customization into the communication services, and in order to achieve the user’s right to choose. It integrates the company’s business, channel, promotion, service, value-added business resources, to launch three service packages aimed at subdividing the target market, forming a differentiated service. No matter which service package the customer chooses, the different business combinations may be selected according to different consumer demands. The service