目前在中国市场,搜索引擎营销的主要客户集中在规模较大的企业。根据相关数据显示,目前国内超过4000万的中小企业中,只有不到30万是百度的客户。而根据CNNIC最新发布的第二十七次中国互联网络发展状况统计报告显示,目前只有15.4%的中小企业使用了搜索关键字营销,而未利用搜索营销的中小企业中,有72.3%未来不打算利用搜索营销。之所以出现这样的情况,笔者认为主要是因为对于中小企业来说,搜索引擎以展示付费的模式投入 Currently in the Chinese market, the major customers of search engine marketing are concentrated in the larger enterprises. According to the relevant data show that at present more than 40 million SMEs in China, only less than 300,000 are Baidu’s customers. According to the latest statistics released by CNNIC in the 27th Statistical Report on Internet Development in China, only 15.4% of SMEs currently use search keyword marketing, and 72.3% of SMEs that are not using search marketing are not going to plan for the future Use search marketing. The reason why such a situation occurs, I think mainly because for small and medium enterprises, search engines to show paid mode of investment