伴随着“互联网+”模式下新媒体技术的广泛使用,科普媒介环境的改变不仅意味着公民获取科学知识渠道的多样化,而且还要求新媒体技术积极变被动为主动,适应科学普及传播方式的转变,更加发挥好科学传播机制的社会教育作用。本文主要从广度与深度、以人为本、创新利用方式三个方面阐述当代科普工作如何更有效地以新媒体作为传播载体,进一步加强和完善新媒体技术在科普传播领域的利用。 Along with the widespread use of new media technologies under “Internet + ” mode, the change of popular media environment not only means that citizens have diversified access to scientific knowledge, but also requires new media technologies to become passive and active and to adapt to the spread of science Way change, give full play to the role of social education of science communication mechanism. This article mainly expounds how modern science popularization work can use new media as the carrier of communication more effectively from the three aspects of breadth and depth, people-oriented and innovative utilization ways, and further strengthens and improves the utilization of new media technology in the field of science popularization.