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随着信息技术的发展,信息的泛滥,为了达到理想的商品宣传效果,就需要采用独特的宣传方式。广告插画在商业中的运用给商业带来了新的商业契机。本文对广告插画商业设计从三个方面进行了深入的探讨:一是广告插画不同于绘画艺术;二是广告插画应遵循的原则;三是在商业设计上具体运用广告插画的策略,从而为艺术设计教学提供帮助。
With the development of information technology and the proliferation of information, unique advertising is needed in order to achieve the desired effect of product promotion. The use of advertising illustrations in business has brought new business opportunities to business. This article explores the commercial design of advertising illustration in three aspects: First, advertising illustration is different from the art of painting; Second, the principles of advertising illustration should be followed; Third, commercial advertising design in the specific use of strategies, so as to art Design teaching to help.