论文部分内容阅读
1999年,中国轻骑集团面对国内外摩托车市场激烈竞争的局面,精心运筹,沉着应战,在调整思路、规范经营、强化管理、落实服务思想的指导下,以财务为中心,资金为重点,效益为目标,采取了强有力的措施,加速产品结构调整,加快了技术创新的步伐;同时面对摩托车市场重心转移到农村、乡镇的现实,在巩固城市市场的基础上,开发适应农村市场需求的产品,把销售重点转向农民,大举进军全国广大的农村,形成了10余个
In 1999, China’s Qingqi Group faced a fierce competition in the domestic and foreign motorcycle market, carefully planned and managed calmly, and under the guidance of adjusting ideas, regulating operations, strengthening management, and implementing service ideas, it focused on finance and funds. Benefits as the goal, taking strong measures to accelerate the adjustment of product structure and accelerating the pace of technological innovation; at the same time facing the reality that the focus of the motorcycle market has shifted to rural areas and townships, and on the basis of consolidating the urban market, it will be developed to adapt to the rural market. The demanded products have shifted their sales focus to farmers, and made great efforts to enter the vast rural areas of the country, forming more than 10