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如果你每天锁定必看CCTV-1新闻,那么你就会在播放新闻节目的黄金资源中看到中信银行新的形象广告,这则新形象广告是以选取体育运动中需要借助外力或者器材才能完成而依靠人类本身无法完成的运动作为创意.从运动员起跑、撑杆跨越到滑翔运动、帆船运动的广告镜头中折射出中信银行是客户可以借助的力量,不仅是支持客户起跑的力量、跨越的力量.更是支持客户腾飞的力量、远航的力量。这则广告一经播出,很快受到了社会各界的广泛关注和赞赏.并以独特的广告创意视角和三维效果的视觉冲击力在众多以运动形式传播企业品牌形象的广告中脱颖而出。从此,中信银行品牌形象的传播与运动结缘,与体育相连。
If you lock in CCTV-1 news every day, you will see CITIC Bank’s new image ads in the golden resources of broadcasting news programs. This new image advertisement is based on the selection of sports activities that require external force or equipment And rely on the human can not complete the campaign itself as a creative.From the athletes start, strut pole to gliding, sailing advertising lens reflects the strength of customers can help CITIC Bank, not only to support the customer starting the strength of leapfrog strength More support is the strength of customers take off, the power of voyage. The ad was broadcast and soon received wide attention and appreciation from all walks of life. It also stood out from many advertisements that spread the brand image of the company through its unique creative perspective and three-dimensional visual impact. Since then, the spread of CITIC Bank brand image and sports have been linked with sports.