古镇旅游以其丰富的自然资源和人文资源吸引着游客,但由于对古镇保护开发的不完善,很多古镇缺少自身特色。因此,业态选择成为古镇旅游发展的重点。本文通过对州桥和七宝的调研,统计核心区域实体店数量和经营范围,比较两者的发展现状,分析古镇业态选择的影响因素。 Ancient town tourism attracts tourists with its rich natural resources and human resources, but due to the imperfect protection and development of the ancient town, many ancient towns lack their own characteristics. Therefore, the format of choice has become the focus of tourism development in the town. Based on the research on State Bridge and Qibao, this paper analyzes the number and scope of physical stores in the core area, and compares the current status of the two.