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在这个“烧钱造牌”的畸形营销时代,中国家电营销真的已到黔驴技穷的地步?为什么总是家电行业在央视大量夺标.巨额广告支出对于家电业有何意义?在这个不乏营销天才的行业.品牌为何总是让人如此受伤?在新媒体和传统媒体品牌传播上家电业将呈现出哪些特点和趋势?中国家电品牌的整体发展特征和趋势又是怎样?
In this era of malformed marketing, China’s home appliance marketing has really come to the point of poor technology Why always the home appliance industry in a large number of CCTV wins the huge advertising spending for the appliance industry What is the meaning? In this lack of marketing Genius industry why the brand is always so hurt? In the new media and traditional media brand communication on the home appliance industry will show what characteristics and trends? The overall development of China’s home appliance brand features and trends is what?