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无论汽车电商的营销陷阱、耍流氓一样的虚假营销,还是厂家一些延长保修政策里存在的误区。信任度的缺失,这自作聪明的结果往往都是一场场和消费者对赌信任的大冒险。“馅饼”变陷阱统计数据显示,一线城市72%、二线城市70%的人会考虑网络购车。然而面对蒸蒸日上的交易量,“汽车电商”如今也患上了电商的通病。几年的培育,汽车电商的“双11”表现让人刮目相看,但随之而来的各种营销手段也让消费者“应接不暇”。去年天猫在“双11”期间拿出100辆凯迪
Regardless of the car business marketing trap, the same rogue hooligan, or some manufacturers to extend the warranty policy exists in the errors. Lack of trust, this clever result is often a field and consumer confidence in gambling adventures. “Pies ” variable traps Statistics show that 72% of first-tier cities, 70% of second-tier cities will consider online car. However, in the face of thriving trading volume, “car e-commerce ” now also suffer from the common problem of e-commerce. Years of nurturing, car e-commerce’s “double 11 ” performance impressive, but followed by a variety of marketing tools also allow consumers “overwhelmed ”. Last year, Lynx came up with 100 Kaidi during “Double 11”