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奥林匹克商业合作方式的发展伊丽莎白·Ａ·麦克马洪自一个世纪以前奥林匹克运动的开端以来，商业营销就以各种不同的方式对其在财政上起了重要的支持作用。正是商业合作者们的捐助使奥运会发展成为我们今天所知的全球盛会。奥林匹克营销并不是什么新鲜事物。返观奥林匹克...
The Development of Olympic Business Cooperation Elizabeth A. McMahon Commercial marketing has played an important financial supportive role in a variety of ways since the Olympic Games began a century ago. It is the contributions of business partners that have made the Olympic Games a global event that we know today. Olympic marketing is nothing new. Back to Olympic ...