论文部分内容阅读
随着知识产业贸易的发展和链条化、生态化的文化市场的建设,IP成为热点,引发了市场的关注和业界的思考。在电影市场中,通过跨媒介转化走向大荧幕成为IP电影的作品也越来越多,IP电影在电影市场上的份额也越来越重。本文将原生IP分为文学、动画、漫画、音乐、综艺、影视剧、网络剧、记录片和舞台剧等十类类型,根据2016年国产院线IP电影的票房数据进行分析,发现文学IP最受市场欢迎,而舞台剧IP的票房转化率最高。而IP电影的开发不仅在于IP本身的市场潜力,更在于IP如何进行跨媒介的转化。
With the development of the trade of knowledge industries and the construction of a chain of chain and eco-cultural markets, IP has become a hot spot, arousing market concerns and thinking of the industry. In the movie market, more and more IP movies are becoming IP movies through the cross-media conversion, and the IP movie’s share in the movie market is also getting heavier and heavier. This paper divides the native IP into ten types, such as literature, animation, comics, music, variety, film and television drama, internet drama, documentary and stage play. According to box office data of domestic cinemas IP movies in 2016, The market is welcome, while the stage IP box office conversion rate is the highest. The development of IP movies not only lies in the market potential of IP itself, but also how IP transforms media.