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随着摄影技术的发展,广告摄影技术逐渐成熟。由于广告摄影有着真实性、艺术性、迅捷性、新颖性等特点,这些特点与平面设计的需求相吻合,因此广告摄影技术被越来越多的应用到平面设计中。本文主要分析广告摄影的特点及其与平面设计的联系与应用,加强对于广告摄影的了解和认识。
With the development of photographic technology, advertising photography technology matures. Due to the authenticity, artistry, expediency and novelty of advertising photography, these characteristics are consistent with the requirements of graphic design. Therefore, advertising photography technology is increasingly applied to graphic design. This article mainly analyzes the characteristics of advertising photography and its connection with the graphic design and application, to enhance understanding and awareness of advertising photography.