随着新媒体时代的到来,中国传统的报业媒体日益面临着巨大的冲击与严峻的挑战,自2005年开始,一些业内人士和学者议论纷纷,出现“报业冰河期已经到来”、“报纸将会消亡”的预测,全球报界说法也很多。那么面对报业发展趋势的一些论断,我们是否应该开始“居安思危”。笔者认为,报业的未来并非是“寒冬”来临,报业应该在充分发挥自身优势基础上,与新媒体相联合,充分学会并利用其优势,走出一条多元化发展之路,中国报业的明天依然会灿烂辉煌。 With the advent of the new media era, the traditional newspaper media in China is facing increasingly huge challenges and challenges. Since 2005, some industry insiders and scholars have been discussing the issue that the newspaper glacier has arrived. “Newspaper will die out” prediction, the global press is also a lot of talk. So in the face of some of the press developments, we should start “in peace time. ” The author believes that the future of the newspaper industry is not “winter ” coming, the newspaper industry should give full play to their own advantages, based on the new media, combined with fully learn and use its advantages out of a diversified development, China Daily Tomorrow the industry will be brilliant.