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从车载产业的发展格局来看,国内车载导航市场已经到了一个方向性选择的关键时刻。不管是通用型还是专用型主机,其单品利润率直线下滑,唯独高端车市场尚有一定利润可以维持。尽管今年市场销量整体有所上升,但盈利率的下降,以及前装市场带屏率的提高,前装和后装的双重挤压之下,客观上要求行业的盈利模式必须改变。也正是基于这个原因,车联网几年来的热度一直不减,作为国内较早介入车联网市场,且已经实现了
From the development pattern of the automotive industry point of view, the domestic car navigation market has reached a critical moment of directionality. Regardless of the general-purpose or dedicated host, the profit margin of a single product straight down, only the high-end car market still have some profit can be maintained. Despite the overall increase in sales volume this year, the drop in profitability and the improvement in front-line market with screen-on rate, and the double squeeze of front and rear-loading, objectively require that the profitability of the industry must be changed. It is also based on this reason, car networking over the past few years the heat has not diminished, as earlier involved in car networking market, and has achieved