“克咳,全家好心情”是不是一条好片子,不是我们想说的重点,想说的是我们认为在创作这条片子背后,觉得真正有力量、有内涵的东西,是我们力创的广告创作“定理”。客户最开始的要求很简单,为“克咳止咳胶囊”大举进军 OTC 市场准备一条电视广告片。而我们却认为不仅是一条广告片的问题,而是一个将“克咳”作为“贵州益佰制药”下的一个子品牌进行品牌规划,为它确定品牌策略,进军 OTC “Ke Ke, the family is in a good mood” is not a good movie, not the point we want to talk about. What we want to talk about is what we think is really powerful and meaningful behind the creation of this film. Creation “theorem”. The initial request from the client was simple and made preparations for a TV commercial for the OTC market at “Ke Ke Zhi Ke Capsule”. But we think it is not only a commercial issue, but a “Keke” as a sub-brand under the “Guizhou Yi Bai Pharmaceutical” brand planning, to determine its brand strategy, enter the OTC