辽宁是我国东北部的以工业为主的现代化大省,但随着时代发展和人们物质生活水平的提高,旅游业也成为辽宁的重要产业,为辽宁地区的国民经济增长作出了重要贡献。在区域旅游形象塑造的浪潮下,辽宁旅游业的发展也应注重文化形象品牌的塑造与传播。本文将对辽宁中部城市群的旅游文化形象品牌塑造与传播进行探讨。 Liaoning is a modern industrialized province in the northeast of our country. However, with the development of the times and the improvement of material living standards, tourism has also become an important industry in Liaoning and made an important contribution to the national economic growth in Liaoning. Under the tide of shaping the regional tourism image, the development of tourism in Liaoning should also pay attention to the shaping and dissemination of the cultural image brand. This article will explore the shaping and dissemination of tourism and cultural image in the central Liaoning urban agglomeration.