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公司情况简要介绍台湾是自行车工业的龙头,但由于近年来受到中国大陆的影响,中国大陆的各种成本低廉,吸引许多台商到中国大陆设厂。当初赴中国投资的原因除了台币升值、劳动成本增加,中华自行车成立、客户抽单、国际分工考虑外,上有一重要的原因,便是KBC的全球布局独缺中国市场这一块,在当时世界各地均有KBC品牌,唯独中国内销市场里仍未见踪影,因此在内销市场里占有一席之地,便是KBC极欲达成的目标。
Briefing on the Company Taiwan is a leader in the bicycle industry. However, due to the impact of mainland China in recent years, various kinds of costs in mainland China have been low, attracting many Taiwanese businessmen to set up factories in mainland China. The reasons for the initial investment in China in addition to the appreciation of the NT, increased labor costs, the establishment of Chinese bicycles, customer list, the international division of labor, there is an important reason is that KBC’s global distribution of the Chinese market alone this one, at that time around the world All have KBC brand, except that the Chinese domestic market still has no trace, so occupying a place in the domestic market is the target that KBC desires to reach.